Meal Planning App

Project Overview

The client wanted to develop a platform that would provide personalized meal recommendations based on user preferences, generate a shopping list and support online grocery order fulfillment. Extensive consumer and market research had been done and an enormous backlog of user stories had been generated based on a wishlist of features. It was up to our team to figure out how things would come to life for users.


  • Competitive audit of meal planning and recipe apps

  • Mapped out user journeys and identified pain points and opportunities

  • Prioritized features and defined MVP

  • Designed a proof of concept based on core features to gain alignment on UX strategy

  • Grouped features into batches and worked alongside development team to flesh out the details

  • Designed first-draft of screens necessary for development to prototype

  • Refined UI design styles, interactions and animations

Prototype Screen Examples

UI Styling